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The Nabisco Cookie Dolls are from left to right Oreo Cookie doll, Chip’s Ahoy Cookie doll, and the Fig Newton Cookie doll. Photo by Mary Jane Lamphier.

Collectibles reflective of numerous dolls and toys from Nabisco!

Nabisco Brands Inc. has offered consumers numerous promotional dolls and other toys in the image of company trademarks and products through the years. Today I am focusing on the Nabisco cookie dolls both promotional and licensed.  

Several years ago a Collector’s Journal subscriber and collector from St. Paul, Minn. came to my house with a box full of ad world collectibles to trade.  Three of the favorite Nabisco namesake dolls were in the box. The Oreo Cookie Doll, Ships Ahoy Doll, and the Fig Newton Doll are all from the 1980s. They measure 4.25 to 4.5 inches tall. These dolls are made of molded soft plastic and the clothing is molded also. The dolls legs and feet ae molded in one piece. Arms ae molded separately and popped into sockets. Nabisco coolies doll’s heads are molded separately and slip into a plastic neck consequently both arms and heads are movable.  

Nabisco cookie dolls are easy to recognize with each one having a hat molded in the shape of the respective cookies and names printed on the clothing. The brunette doll has a light brown square hat with dark brown fig filling and also holds a plastic Fig Newton cookie in one hand.  “Fig Newton” is printed on the gold apron.

The doll with the golden hair is the Ore Cookie Doll. It has a pink dress, red shoes, and an apron with a chocolate Oreo cookie hat and the doll is holding an Oreo cookie in one hand. OREO lettering is on the red apron.

“Chip Ahoy” is printed on the apron that the Chips Ahoy doll has on. This doll wears a flat hat that resembles the chocolate chip cookie and there is also a cookie in her hand. The doll has a light blue dress and the shoes and apron are dark blue. More identification documentation is molded into the base of the head of each doll; “© 1983 NABISCO BRANDS, INC.”

The dolls are 36 years old and their value is questionable. They are difficult to find and it is more difficult to find them in good condition.

When I received my dolls we did not worry about h price. I gave the collector a box of ad character she did not have and in her collection and she trade a box of dolls to me that I did not have. We had a wonderful afternoon together. She was happy with her new additions and I was happy with my selection. That is what collecting advertising characters is all about—having fun!