Refreshing drinks still popular with kids and adults alike!
In 1927 Edwin Perkins, Living in Hasting, Nebraska, removed the liquid from the four ounce bottle of Fruit Smack and repackaged the powder in paper packages and added the name Kool-Ade. Later the spelling was changed to Kool-Aid.
By 1929 Hastings was marketing strawberry, cherry, lemon-lime, grape, orange, and raspberry Kool-Aid, throughout the United State. Perkins Products remained in Hastings until 1931 and then Perkins moved his company to Chicago.
To make a long story short, Perkins sold Kool-Aid to General Foods in 1953. General Foods added Root Beer and Lemonade flavors to the original six. Today Kool-Aid is owned by Kraft Foods and there are several more flavors and products; however the Perkins heritage is not forgotten.
“Kids” of all ages gather at Hastings, Nebraska, the second weekend in August to celebrate the invention of Kool-Aid, by Edwin Perkins. This will be the 22nd year for the celebration.
There are many Ad World, Kool-Aid collectibles. One of the items to look for are the Kool-Aid Kid banks. The banks are 4.5 by 7 inches tall, made of plastic in the 1970s. The registered trademark is General Foods. Another General Foods trademark treasure is the 1985 “Kool-Aid Sno- Cone Maker”. A Kool-Aid pitcher sits on top of the Sno- Cone Maker.
Another Ad World collectible is the 1987, plush style doll, with a red pitcher shaped head wearing sun glasses and bright blue print, cotton shorts.
Collectors also like the Kool-Aid Men offered in the 1990s. These little guys are only two inches tall and made of hard plastic. There are three different characters; the tennis player, basketball player and the weight lifter. Initially the Kool-Aid Men were promoting Kool-Aid Coolers and bottled Kool-Aid Burst. Collectors had to gather points from product packages to get the Kool-Aid Men. They required 12 points and 90 cents postage for each one in 1993.
The Kool-Aid Men and the Kool-Aid pitcher © 1994, with the four mugs is still in circulation on the secondary markets.
Other items collectors look for are the Kool-Aid comic books, bean bag dolls, and Special Edition Barbie Dolls wearing Kool-Aid fashions. Checking out the Internet auctions, I have found several Kool-Aid mugs, postcards, plush dolls, and Kool-Aid costumes. The costumes are red tunics in the shape of the Kool-Aid pitcher and red gloves go with it. The adult size is “one size fits all”. The children’s size is 7-11. If you have an extra $50 check the party costumes out.