‘The Funatics’

Aunt Jemima Funatics and “AJ” are trademarks of the Quaker Oats Company. The Aunt Jemima Funatics characters, pictured left to right, are Monique, Short Stack and Waffle Head. (Photography by Mary Jane Lamphier)

Last week I featured the Aunt Jemima and family dolls from 1925 and 1950s. Some Ad World Collectors like everything they can find, offered by the Quaker Oats Company. The Funatics are not only fun they are scarce.

Twenty two years ago I found the Funatics premium offer on a package of Aunt Jemima Frozen Waffles. Here is the advertisement that got my attention. Advertising: “Hey, breakfast head! Thanks for your AJ Funatics action figure order. Now you can hang out with AJ Funatics all the time –not just at breakfast time! You may have already collected all three Funatic action figures: Ed the Waffle Head, Short Stack and Monique but if not, you can still get the whole set. Just keep saving proof from the Aunt Jemima Waffle, pancake, and French toast boxes, then send in your next order when you are ready.” The ad was signed by all three characters, Monica, Short Stack and Ed the Waffle Head.

Collectors had to have two proofs of purchase from Aunt Jemima Frozen Waffles, Pancakes, or French toast. Then write their name and address on a piece of paper and the name of the character they wanted, enclose $1 check or money order for each character ordered. The order was then sent to; AJ Funatics Offer, P.O. Box 1067, Grand Rapids, MN 55745. The offer expired Dec. 31, 1998.

Each character is about 3.5 inches tall and made o soft vinyl with molded and painted features. Monique is the one with the square, French toast head. She has two eyes but one is larger than the other. She wears a white T-shirt with “AJ Funatics” written on it. Her shoes are purple and the leggings are red.

Short Stack is the guy with an almost round head, like a pancake. He has black rimmed glasses and carries a tiny guitar in one hand. Short stack has a pink shirt with a green bow tie. He wears blue jeans and black shoes. The green beanie hat has “AJ” written on it.

Ed the waffle head has a textured waffle- weave complexion, lidded oblong eyes and a huge smile. He wears a blue and green baseball cap with “AJ” written on it. His blue plaid shirt goes well with blue shoes.

That is not all. Collectors and kids could join the AJ Funatics Club, get more free collectibles, like balls and magnets, plus a real ID card. What a fun offer! Today the only way to get these little guys is to trade with another collector and it will probably cost more than $1 each to finish the deal. Good luck.