Perhaps inside each of us lurks an inherent nostalgia because we all seem to notice that old classic car putt-putting down the road when we happen upon them. Have you ever noticed how the two-toned varieties tend to turn our heads a tad faster? Turns out our attraction to color is just another inherent human thing, but for Americans the two-toned car represents much more than our love of bright, shiny objects. By reflecting on the history of the two-toned automobile, we can learn about the amazing innovative minds that shaped the auto industry and the people that drove their cars.
According to “Psychology Today” writer R. Douglas Fields, scientists have researched and determined that the human response to color is an adaptive human trait meant to help us survive by associating “good” colors with “good” things and “bad” colors with “bad” things. The human reaction to color is now often an emotional response. Fields commented on how much this impacts our choice in car colors. “We all do this even though the color has absolutely no influence on the performance of the automobile,” he says.